Markaðssetning á samfélagsmiðlum

Námskeiðið Markaðssetning á samfélagsmiðlum (Facebook & Instagram Marketing) hentar vel fyrir þau sem starfa í markaðsmálum eða eru að byrja að leita sér þekkingar til að komast enn frekar inn í markaðsmál, sérstaklega gott fyrir minni fyrirtæki og einyrkja.

Námskeiðið er afskaplega hagnýtt, þú gerir verkefni út frá þínu fyrirtæki/vinnu/hugmynd sem hjálpar þér að ná árangri. Námskeiðið spannar tvo mánuði, er kennt á ensku og er í 100% fjarnámi. John Greene kennari námskeiðsins hjálpar þér að setja upp markaðsstefnu og efnið í kringum hana. Kennslan fer fram með blönduðu sniði; fyrirlestrar, rafrænir fundir og verkefni. Þú færð alvöru endurgjöf á þína vinnu í gegnum námskeiðið og stendur uppi með vel gerða markaðsáætlun og verkfærin til þess að keyra hana í gegn og ná árangri.

Á námskeiðinu er farið ítarlega yfir META Business Suite, hvernig auglýsingar á Facebook og Instagram virka, hvaða og hvernig auglýsingar ná sem mestum árangri. 

The main aim of the course is to provide students with essential digital/social media marketing theories, knowledge and understanding of Facebook and Instagram, in order to manage a business’s presence in both platforms and acquire and grow an engaged consumer following.

The course is a fully online course with pre-made videos presentations by the lecture and practical walkthrough videos. 

The course work is completed by each student individually.

Learn to grow & manage an engaged consumer following for a business on Facebook & Instagram.

By the end of the course, the student will:

• Understand the importance and advantages in marketing a business on Facebook and Instagram
• Apply marketing theories and techniques that can be developed to gain a following and promote a business on Facebook and Instagram.
• Learn how to create a Meta Business Suite account, Facebook business page and Instagram presence as well as gaining an understanding of the benefits of Meta Business Suite/Business manager tools.
• Develop basic design skills in order to generate branded and visually appealing content.
• Understand the requirements for and be able to create Facebook & Instagram Ads
• Identify and understand customer targeting & segmentation in Facebook & Instagram advertising - Learn how to reach hundreds, thousands or millions of people on Facebook/Instagram
• Understand Facebook Pixel and Retargeting in Ads. Learn how to add Facebook pixel to a website and review data.
• Improve overall knowledge of social media marketing

English Language Proficiency required. All lectures are carried out in English.

Students are required to have access to a Facebook and Instagram account.

Students are required to either use a personal Facebook account to set up Meta Business Suite or can join the instructor‘s account.  

Students should have access to a smartphone and laptop or tablet.

The course runs from January 15th until March 15th.

Students have the possibility to complete the course at their own pace.

Guidance by lecturer (a forum will be available in the course learning environment to assist students)

Lessons in the form of videos/presentations/walkthroughs etc. (self-directed learning) 25 hours

Content Tasks 25 hours

Other Self-Directed Learning 85 hours

*Content & timing may change depending on feedback & progress.

John Greene

Smelltu á myndina til að sjá nánari upplýsingar um kennarann.

Verð á námskeiðinu er kr. 95.000. 

Mundu að kanna þinn rétt hjá starfsmenntasjóði þínum.

Námskeiðið er kennt í fyrsta sinn á Íslandi með þessu fyrirkomulagi en John hefur kennt námsefnið í háskólum í Finnlandi um nokkurra ára skeið og eru hér umsagnir frá fyrrum nemendum þar.

“This course has been one of the best courses during my whole degree. I really appreciate that the teacher showed his own expertise by doing his own materials. Also he optimised the course and learning process based on feedback - awesome!” - Student spring 2021

“This course over all was my favorite among all the social media marketing / branding classes I took. It was very comprehensive, but for that same reason there was a bit too much information to fully digest, especially in the quizzes. A great course regardless. Very useful.” - Student spring 2022