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Markaðssetning 101, frá hugmynd að árangri

- 100% fjarnám

Yfirlit

Námskeiðið Inngangur að grundvallaratriðum markaðssetningar veitir nemendum nauðsynlega þekkingu á markaðssetningu og stafrænni markaðssetningu, sem gerir þeim kleift að skilja áhrif markaðssetningar á kaupákvarðanir neytenda. Þetta námskeið er tilvalið fyrir nemendur með miðlungs- eða grunnþekkingu á markaðssetningu. Námskeiðið hjálpar nemendum einnig að öðlast nauðsynlega markaðsmiðlungsþekkingu og færni til að takast á við námskeið fyrir lengra komna  sem John Greene stendur fyrir í janúar 2025, Markaðssetning á samfélagsmiðlum.

Námskeið er í fullu fjarnámi og er 12 vikur. Þátttakendur þurfa að hafa ensku kunnáttu til þess að lesa, hlusta og gera verkefni.


 

Hagnýtar upplýsingar

 

This course provides students with essential knowledge of marketing and digital marketing, enabling them to comprehend the impact of marketing on consumer purchasing decisions. 

This course is ideal for students with intermediate or basic knowledge of marketing. This course also assists students in gaining the required marketing intermediate knowledge/skills to tackle my more advanced Facebook & Instagram Marketing Course.
 

Fyrirkomulag fjarnáms

The course is a fully online course with pre-made videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested. 

The course work is completed by each student individually.

Fyrirlestrar eru settir inn sem hver nemandi horfir á þegar honum hentar sem og gerir verkefni sem sett eru fyrir.

Efnisskrá

Learn about the impact of marketing on consumer purchasing decisions. 

By the end of the course, the student will: 

  • Gain an understanding of fundamental marketing and digital marketing theories and techniques. 

  • Understand and develop value propositions that are applied to achieve fit between consumers’ needs and companies’ offerings. 

  • Understand consumer behaviour and decision-making in order to map out the consumer journey and evaluate the impact of marketing on consumer decisions and journeys. 

  • Be able to understand and apply campaign marketing techniques that connect with consumers. 

  • Work with an example brand to complete course tasks and apply marketing and visual marketing techniques. 

  • Develop the basic visual skills to generate appealing promotional social media marketing videos (TikToks) that engage consumers. 

This course is ideal for students with intermediate or basic knowledge of marketing. The course is a fully online course with pre-made videos presentations by the lecture and practical walkthrough videos.


 

Inntökuskilyrði

English Language Proficiency required. All lectures are carried out in English.

Students should have access to a smartphone and laptop or tablet.

Dagskrá

The course runs from August 19th until October 30th. 

Students have the possibility to complete the course at their own pace. 

The course can be considered a 3-credit course which equates to 78 hours of work (ath að námskeiðið er þó ekki einingabært heldur er þetta viðmið um vinnuna á bakvið námskeiðið).


Student Workload

Guidance by lecturer: 0 (a forum will be available in the course learning environment to assist students)
Lessons in the form of videos/presentations/walkthroughs/extra material etc. (self-directed learning) 5 hours 

Quizzes & Content Tasks: 10 Hours  

Other Self Directed Learning: 63 Hours 

Course Sections 

Timetable

Section: Course Introduction

Aug 19th -

Module 1: Introduction to Marketing 

Aug 26th - 

Content Module 1.1: Introduction to FINNBERRY + Customer Archetype Task 

Aug 26th -

Content Module 1.2: Consumer Decision-Making Process + Value Proposition Canvas Task 

Aug 26th -

Module 2: Introduction to Digital Marketing 

Sep 2nd -

Content Module 2.1: Customer Journey + Customer Journey Mapping 

Sep 9th -

Module 3: Campaign Marketing Module 

Sep 16th -

Module 4: TikTok Marketing 

Sep 23rd - 

Content Module: TikTok Marketing in Practice 

Sep 30th -

Course Ends (All tasks completed by Oct 29th) 

Oct 29th 

 

*Content & timing may change depending on feedback & progress.


 


 

Kennarar

Smelltu á myndina til að sjá nánari upplýsingar um kennarann.

 

Kostnaður

Verð á námskeiðinu er kr. 75.000. 

Mundu að kanna þinn rétt hjá starfsmenntasjóði þínum.

Upphafsdagur

There a no startdates for this programme yet.

Áhugavert námskeið sem vert er að skoða